Social media management tools are evolving at a fast pace with the evolution of social media.
Social media marketing and analytics tools are like a brick being made without clay, one just doesn’t work without the other one. Whatever your insight is, without a good analytics tool you will never get a perfect insight and understand what to do and what to avoid.
Social Media Analytics tool is very important for marketers and agencies all over the world to get real data and improve marketing based on those. The focus now is to extend collaboration with other businesses and multiple users, advanced and unique content creation and powerful analytic tools for companies of small, medium and large scale.
What is Social Media Analytics Tools?
Social Media marketing tools help is built to contribute to marketing and advertising agencies by analyzing their data and then recommend what to improve and how. Most of the tools whic are in use today is to decide the return on investment (ROI) of social activities and optimize overall performance.
Uses of Social Media Analytics tools are :
- Knowing your audience profile
- Figure out your audience volume
- Sentiment Analysis
- For better Reach & Engagement
- Perfect content optimization
- Marketing attribution.
These are a variety of things that need a great social media analytics tool for managing your social media suite and monitoring your social media tools. Above all, you have to make sure that the techniques work and they will deliver on what they have promised.
Here’s a guide on The 5 Best Social Media Analytics Tools for Agencies
You will be able to figure out once you go through the tools and their use. And once you know what to use and when to use you can bring greater results for your agency.
# 1 Keyhole
Keyhole is a very useful and productive tool to expand the reach of your content. There are many important features to look for while choosing one analytics tool or comparing with another. And according to the experts. Keyhole has greater functionality compared to other such tools in the market and few useful and important features are given below
Dynamic features of Keyhole
- It provides simplified reports so that it gets easy for you to share it with your team.
- Keyhole will show you what specially attracts your audience
- Offers a real-time performance analysis of the industry
- It also provides reports on campaign-specific hashtags on Instagram and Twitter.
Keyhole also shows the time the user is more active so that you can understand the time your audiences are engaged. It will let you make sentimental analysis and more interestingly it will help you see the number of reaches, impressions, and engagements that only specific accounts are getting.
# 2 Sprout Social
Multi-millionaire companies like Adidas and Edelman use Sprout Social for social media reporting and management. It offers an agency partnership program and collaborates with agencies providing them with informative and educational material, social media marketing strategies.
Sprout special let you compare results accross chain of networks in no time and let you create social media calendars and even schedule posts on your behalf. It can track Facebook page impressions, evaluate links form Twitter and analyze followers on Instagram, tally up LinkedIn and also check Pinterest content performance.
It lets you organize and share data with reports made in a simple presentation to help you understand better. On top of all Sprout social has an inbuilt advanced listening tool that is used to listen to relevant social media conversations.
# 3 Google Analytics
Even though Google Analytics is not a hardcore social media tool and is mainly built to analyze website performance but it also provides great insight into social media. You can say that it is the best way to track social media campaigns and on top, it will allow you to measure social return on investment.
Few key points of Google analytics are stated below :
- Google analytics assign goals for social media post and analyze the process of completion.
- It helps you to find out what social media platforms bring the most visitors.
- This tool can guide conversion form social media posts and also checks if any of your posts contributed to conversions.
And the great news is Google Analytics is free.
# 4 Cyfe
Well, the expert says Cyfe is one of the best social media analytics tools which come with a business dashboard. It helps in syncing up data from many different marketing tools in one place. It is quite a powerful tool that encompasses social media analytics tools, email, advertising, monitoring, SEO and web analytics tool.
Cyfe is a dedicated social media tool and you can integrate many other apps into your Cyfe dashboard
- Facebook Ads
- Google+ Search
- LinkedIn Ads
- Twitter Ads
- Twitter Search
You can add and integrate these apps and data into your skype dashboard and skyrocket your performance.
# 5 CoSchedule
CoSchedule is a very efficient social media analytics tool for small scale, medium and even large scale agencies. It basically analyzes the performance of your social media posts and recommends crucial changes and specific actions where needed. It can schedule posts and post them on the given time frame. Apart from this part, you can use CoShedule as an strong analytics tool and the features of CoSchedulelies below :
- Social Profile Report – It gives you reports in detail of your social media channels
- Social Campaign Report – It tracks your campaign running on multiple platforms
- Social share analytics – It helps to monitor engagement in specific or selective posts.
- Social Engagement Analytics – Analytic reports of how your social media posts were received
- Top projects report – It examines the top 100 posts og your social media shares
Now it is your turn
The list of the best social media analytics tool we have discussed above are truly unique and powerful and used by many big and medium organizations accross the world. Each tools comes with unique and very efficient features. Now it’s up to you to decide which are the tools best suitable for your business. We come to the end of the article here.
I hope you like it.