Recently official guidance was published by Google. The guidance discusses four parts of a content. It also suggests becoming familiar with the Quality Raters Guidelines of Google. Hence with its help, we can learn to check our own content. 

The work of a core algorithm update is to detect the websites which have been affected and has got a low ranking. Then they help these sites to regain their good position. 

 Danny Sullivan created the guidance of Google on Core Algorithm Updates. Lets what the guidance says.

Core Update

Core update is small changes and tweaks in the main search algorithm. In this, Google does small tweaks in the order, weights, importance or the values of these signals.

This is the reason they cannot say what changes they have made without giving away their secret. The easiest way to see this is by imagining 200 factors put in the order of importance.

Google Core Algorithm Update Guidance

Google’s guidance presents four types of questions when analyzing content to see if its good for Google’s search results.

These questions are:

1. Quality and content questions.

2. Expertise questions. 

3. Questions on Production and presentation.

4. Comparative questions.

The guidance also suggests taking a review from a dependable third party. The feedback will help you know how much your content has improved. 

1. Quality and Content Questions

This part asks to review 8 areas of the content. It tells the content makers to stay original, comprehensive and insightful. It also warns against using any clickbait headlines which overstates the effect of the subject.

Another section discusses the authority of the content. It says that the best content is which makes the people bookmark. 

However, bookmarking is not a factor that is used to do ranking of a page.

2. Expertise Questions

This part discusses the knowledge of the writer and the content. It suggests the writers not to be mysterious about their credentials or their website.

This is of main interest to the YMYL and health publishers. There are many publishers who gave some false facts and have faced a great fall in the ranking. 

So, always try to be true about your credentials and any information you put up on your website. 

3.  Production and Presentation Questions

This part tells us about styling, presentation and warns us from looking sloppy. 

The section regarding the way a website looks on a mobile. This section is most important because this algorithm puts the mobile at the forefront of its focus. 

Reading an article on smartphones becomes difficult due to improper font sizes. It also have tendencies to make the content into a group in large paragraphs having many sentences. 

4. Comparative Questions

This part suggests you compare your page content quality with other pages that appear when you search for the same topic.

The last part of the guidance tells you how to make your content to get a good rank among other contents on a similar topic.


So, this is the core algorithm update published by Google. You need to use this to make your content rank higher. This will help you to get more traffic and also an improvement in your conversion rate.