First things first — why is it called Generate?
Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in.
Even though “lead generation” is a marketing term, Generate isn’t just for marketing. It’s for anyone who wants to collect a database of email addresses, for further communication that persuades readers to take action.
Here are a few examples of how you can use Generate.
- Generate can be used to build a list of like-minded political activists.
- Generate can be used to build a list of people who share a parenting philosophy.
- Generate can be used to build a list of enthusiasts for a particular game or hobby.
- Generate can be used to build a list of people who want to protect the environment.
- Generate can be used to build a list of potential members for any organization.
And yes, Generate is a great child theme for marketing a product or service. 🙂
Why is the opt-in box so prominent?
The first thing you’ll notice about Generate — you literally can’t miss it — is the prominent box near the top of the page to collect opt-ins. (Opt-ins are people who are letting you know they want to join your email list.)