Rock Band: the bundles, dlc pricing, the Guitar Hero stigma, disconnected gaming and more |
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by the hammer of Xav de Matos! |
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Speaking with the PR rep from Harmonix at the PlayStation Holiday Press Preview Event in Toronto, Canada, we threw every question we had about the upcoming Xbox 360/PS3 release, Rock Band.
Jump in to read our entire 20 minute conversation with one of the PR members from Harmonix regarding everything from the bundles only at launch, PS3 development issues, why Microsoft wanted more money, downloadable content pricing and which Metallica album made the cut.
If you are craving Rock Band details, you need to read this.

On the “items not sold separately until 2008″ rumors
When Rock Band ships this November it will only be available in one flavor, bundled. Done. Confirmed. Although there are a few reasons for this the main seems to be based on retail. Firstly, the components in the bundle are not cheap and thus creating a bundle and three other separate packages (guitar, drums and vocals) would increase costs which could lead to less bundles available at ship. Lastly, although retail partners are confident the title will be successful they are appreciative of the fact that they won’t have to display four reasonably-sized packages in each of their stores. When is Harmonix looking to ship the separate components? Early 2008 is the general goal, so EB/GameStop’s leak was correct.
On the PS2 version and the lack of online anything
The outsourced developed PS2 version of Rock Band that is slated to release in December will obviously feature no downloadable content but more surprisingly the prev-gen version will feature no online component at all. “Rock Band is built as a next generation title with a focus on downloadable content and online multiplayer, the PS2 just isn’t built for those ideas.” While it is possible PS2 owners will receive new content via retail expansion (think, Guitar Hero Encore: Rock’s the 80s), nothing as been discussed. While we were told the game looks great and plays as well as the in-house developed Harmonix next-gen versions, it was important to release it on the PS2 because of the fan base who have yet to make the next-gen plunge.

On PS3 development issues
“Early in development the PlayStation 3 version just didn’t look as good [as the X360 version], but we caught it early and now you can’t tell the difference.” Having played both, I can tell you they both look fantastic.
On wired and wireless guitars
It’s no surprise that Microsoft asks for quite a bit of pocket change to use their proprietary wireless technology, and rather than pay the price and have the two next-gen versions sell at different price points, Harmonix decided the best thing they could do for consumers was to decide against wireless Xbox 360 guitars. Also, he mentioned that there will not be any stand-alone guitars available in 2007– so don’t trash those Xplorer’s yet 360 fans!
On the $169.99 (USD) price point
“$100 is asking quite a lot for just a guitar and a game, we think asking $70 more for the drums and microphone that change the experience is an amazing value.”

On the trouble with Canada and loonies
Americans need not worry but Canadian gamers might want to look out for this one. Currently the dollar value in Canada is nearly equal to the penny as the American dollar, but the Canadian price point is still in the air for Rock Band. While we’re hoping it will be around the $170 mark, Canadians may need to pony up more– but we couldn’t get a definite answer to support that. However, because of packaging regulations in Canada the release of Rock Band may see some small delays to go north of the border. Canadian standards force all packaging to come in both English and French-Canadian, and this issue- coupled with shipping quantities to Canada- may delay the release in the Great White North. Our advice? Drive south until you see a sign that says GameStop.
On competing against the Guitar Hero brand-name
While Harmonix is proud of their work in Guitar Hero they are quick to point out they’re intention for the series was to take it to the next level, which is what spawned Rock Band. Harmonix is confident in the product they’ve produced and that is why they’ve used every opportunity to showcase the game at every major event. While the Guitar Hero name is known to casual and hardcore audiences alike they believe the Rock Band will win people over with its strong focus on the music. While Guitar Hero III tracks seem to be more focused on great shredding tracks, Rock Band has great overall band tracks enjoyable on each of the bundle’s included peripherals. Rock Band also has the added benefit of working with MTV and EA. “Working with MTV on a music game doesn’t hurt” the rep told us, while later adding that EA is a very supportive partner in the venture.

On the fear of being disconnected
We pointed out what others have said in the past, Rock Band is in its element when shown at events because of the stage atmosphere coupled with three band members by your side, but how will it translate online? We asked if there is a fear the title will lose the luster its been polishing on so much since it was first shown and the simple answer is; it depends on how you play the game. “I think the game works better when you at least have another person in the room playing with you,” but that isn’t to say the game mechanics will fall apart when you’re alone in your room. The game depends on teamwork and energy, when four people decide to play Rock Band they are going to work together or realize very quickly straying from the formula will end their session. While it might be funny to grief in a game of WarHawk or Halo 3, it doesn’t work the same in Rock Band. “The great thing about Rock Band is if all your buddies up and move to Chicago or somewhere, the band won’t have to break up.”
On Downloadable Content Pricing (DLC)
It’s widely known how vocal the internet was against the Activision pricing structure of DLC for Guitar Hero II on the Xbox 360, but how does Rock Band’s pricing compare? “I don’t know if I can say we’re cheaper or more expensive but remember, where as in other games they adjust the tracks for one or two guitars, in Rock Band it’s vocals, drums, guitar and bass on multiple difficulties. One thing we will do is give the gamer options. You can buy an album, or if you only want one or two tracks you can purchase those items separately.” While he did say it would obviously be cheaper to purchase them as a bundle, they may have scenarios where they offer promotions such as Buy 2 get one free/cheaper but nothing has been decided. It was also mentioned that the Xbox 360 and PS3 content will be priced similarly.
On DLC frequency
Harmonix is committed to providing gamers with a wide selection of new content and promises that one week from launch The Who’s famous album “Who’s Next” will be made available for download. Harmonix has also scheduled new content to be released every week until the end of 2007 to keep the game fresh throughout the holiday season.

On the total number of tracks available in Rock Band
While the rep did confirm the game is complete, although he wouldn’t say gone gold, he would confirm there are more than 40 but less than 50 tracks on the retail disc– which does not include the unlockable tracks found in the game.
On Metallica
We’re all thinking about it, which album did Harmonix secure from Metallica’s catalouge. “The great thing about working with Metallica is we have so much music to choose from, but we haven’t said which album we’re releasing. Everyone asks: ‘Oh, which Metallica album are you guys using!” After a brief minute pause I went onto my next question.
Oh, which Metallica album are you guys using?
Hey, I tried!
Rock Band ships for the PlayStation 2 on December 17, the PlayStation 3 and Xbox 360 versions will hit the stores on November 23.
[Updated: Corrected some grammatical errors.]
39 Responses to “Rock Band: the bundles, dlc pricing, the Guitar Hero stigma, disconnected gaming and more”
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Xerxes3rd on 11 Oct 2007 at 2:09 pm #
Thanks a ton, Xav. This quashed a lot of questions I had, and even some I didn’t. I don’t recall a previous announcement about the bundle being the only purchasing available, but it’s definitely good to know (though I REALLY want a wireless guitar). BTW, maybe I misread, but which Metallica album is Rock Band using? =)
Rock Band: no separate instruments until 2008 » XBox Game Players » Rock Band: no separate instruments until 2008 on 11 Oct 2007 at 8:36 pm #
[...] Speaking to Bits Byets Pixels & Sprites, a Harmonix rep confirmed that Rock Band instruments will not be sold separately from the game until 2008. In other words, if you were planning on buying a copy of the game and a set of drums separately, you’re out of luck. If you want Rock Band this year, you’ll be paying $170 for the whole kit and kaboodle. The rep gave two reasons for this. First, creating multiple bundles would increase costs and lead to fewer bundles being available at launch. Second, retailers aren’t exactly keen to have 3 different (and large) versions of Rock Band clogging their shelf space. [...]
Console Game Player XBox and XBox 360 News » Rock Band: no separate instruments until 2008 on 11 Oct 2007 at 8:36 pm #
[...] Speaking to Bits Byets Pixels & Sprites, a Harmonix rep confirmed that Rock Band instruments will not be sold separately from the game until 2008. In other words, if you were planning on buying a copy of the game and a set of drums separately, you’re out of luck. If you want Rock Band this year, you’ll be paying $170 for the whole kit and kaboodle. The rep gave two reasons for this. First, creating multiple bundles would increase costs and lead to fewer bundles being available at launch. Second, retailers aren’t exactly keen to have 3 different (and large) versions of Rock Band clogging their shelf space. [...]
Rock Band: no separate instruments until 2008 - Xbox Live Scene on 11 Oct 2007 at 9:50 pm #
[...] Rock Band: no separate instruments until 2008 Speaking to Bits Byets Pixels & Sprites, a Harmonix rep confirmed that Rock Band instruments will not be sold separately from the game until 2008. In other words, if you were planning on buying a copy of the game and a set of drums separately, you’re out of luck. If you want Rock Band this year, you’ll be paying $170 for the whole kit and kaboodle. The rep gave two reasons for this. First, creating multiple bundles would increase costs and lead to fewer bundles being available at launch. Second, retailers aren’t exactly keen to have 3 different (and large) versions of Rock Band clogging their shelf space. The rep also speaks about a few other issues, the most pressing of which is probably DLC pricing, a hot topic among Guitar Hero II fans. The rep is quick to point out that Rock Band tracks require more development than Guitar Hero tracks, as there are more instruments to be dealt with. In other words, we’re expecting they won’t be cheap, though the rep explains that there are many ways to pick and choose DLC. For instance, whole albums will be available as well as single songs, and there may be special offers for those that purchase multiple tracks. DLC is expected to arrive every week after the game ships through the end of the year, starting with The Who’s Who’s Next. Finally, the game is expected to have nearly 50 songs on the retail disc, not including bonus unlockables. __________________ put your quarter up brother [...]
Cranky Gamers UK » Blog Archive » More RockBand Details on 12 Oct 2007 at 12:05 am #
[...] LINKÂ [...]
Polygamia » Blog Archive » Nie kupimy osobno gitarki w tym roku on 12 Oct 2007 at 8:09 am #
[...] W sumie plan był prosty. Jako, że interesuje mnie wersja Rock Band na 360 (bo znajomi i brak zwisającego czegoś z konsoli) zamierzałem kupić sobie grę i bezprzewodową gitarkę osobno. Przedstawiciel Harmonix potwierdził że w tym roku w sklepach nie pojawią się instrumenty sprzedawane osobno. Będą tylko zestawy. Szkoda. W sumie nie miałbym nic przeciwko całemu zestawowi, ale dziwna polityka MS powoduje, że znowu znajdę tam gitarę z kablem, czego naprawdę już chcę uniknąć. Tak swoją drogą ten cały lament może być w naszym przypadku niepotrzebny, bo przecież gry i tak w Europie w tym roku ma nie być. Firma tłumaczy swoją decyzję niechęcią sprzedawców do dużej ilości wersji gry i zwiększeniem kosztów produkcji. Zobaczymy jak to będzie wyglądać w Polsce. [...]
Xboxic » New Rock Band details on 12 Oct 2007 at 2:18 pm #
[...] As for the number of tracks to be featured in the game, more than 40 but less than 50 songs are to be included on the disc, excluding the unlockable ones. Should you wish to read more about the game, check out the whole thing over here. [...]
Playstatic » New Rock Band details on 12 Oct 2007 at 2:57 pm #
[...] As for the number of tracks to be featured in the game, more than 40 but less than 50 songs are to be included on the disc, excluding the unlockable ones. Should you wish to read more about the game, check out the whole thing over here. [...]
Swiftwulf on 12 Oct 2007 at 8:30 pm #
Your article has been mentioned on Evilavatar.com as well as 1up.com. Very nice!
Ecetia » Novedades sobre Rock Band on 12 Oct 2007 at 9:44 pm #
[...] En un acto recién celebrado en Toronto sobre Playstation, la gente de Harmonix soltó algo de información sobre su futuro tÃtulo Rock Band. [...]
Justin on 13 Oct 2007 at 1:26 pm #
I don’t know about the whole “forced bundle” thing. When I preordered Rock Band at Gamestop, they asked whether I wanted just the game or the full bundle. I asked for the bundle, and they said it was all coming in at the same time.
Were they misinformed? (I mean, it *is* Gamestop… but yeah.)
Xav de Matos on 13 Oct 2007 at 1:44 pm #
Well this interview was with the PR rep from Harmonix, however, the topic of the game by itself didn’t come up.
Didn’t realize people would actually want that at launch.
If that were the case why not pick GHIII up?
Xerxes3rd on 13 Oct 2007 at 11:15 pm #
I for one had originally planned to just purchase the game + mic, since I already have a wired guitar, and am not interested in purchasing another. However, since they’re forcing another wired guitar down my throat, it’s either all or nothing.
Video Game News » Blog Archive » Rock Band: no separate instruments until 2008 on 13 Oct 2007 at 11:54 pm #
[...] Speaking to Bits Byets Pixels & Sprites, a Harmonix rep confirmed that Rock Band instruments will not be sold separately from the game until 2008. In other words, if you were planning on buying a copy of the game and a set of drums separately, you’re out of luck. If you want Rock Band this year, you’ll be paying $170 for the whole kit and kaboodle. The rep gave two reasons for this. First, creating multiple bundles would increase costs and lead to fewer bundles being available at launch. Second, retailers aren’t exactly keen to have 3 different (and large) versions of Rock Band clogging their shelf space. [...]
The Video Game Junkies! - Get your gaming fix here! » Blog Archive » Rock Band on 14 Oct 2007 at 11:09 am #
[...] At a recent PlayStation event in Toronto, games blog thebbps threw a slew of Rock Band questions at a Harmonix PR representative, and surprisingly got some pretty solid answers. Must be that famed Canadian politeness. [...]
freakish light on 14 Oct 2007 at 2:30 pm #
“Well this interview was with the PR rep from Harmonix, however, the topic of the game by itself didn’t come up.
Didn’t realize people would actually want that at launch.
If that were the case why not pick GHIII up? ”
I was thinking of getting both, because I really, really like Guitar Hero. If I can get bots to play the other parts and turn this into Guitar Hero 2 9/10 or Guitar Hero III Side B, then I would. If they’re not selling it alone, well then they don’t get my money. That simple.
Rockband available only in bundle form until 2008 - GamingCrazy.net on 14 Oct 2007 at 3:56 pm #
[...] On the gitems not sold separately until 2008 rumors When Rock Band ships this November it will only be available in one flavor, bundled. Done. Confirmed. Although there are a few reasons for this the main seems to be based on retail. Firstly, the components in the bundle are not cheap and thus creating a bundle and three other separate packages (guitar, drums and vocals) would increase costs which could lead to less bundles available at ship. Lastly, although retail partners are confident the title will be successful they are appreciative of the fact that they wonft have to display four reasonably-sized packages in each of their stores. When is Harmonix looking to ship the separate components? Early 2008 is the general goal, so EB/GameStopfs leak was correct. gEarly in development the PlayStation 3 version just didnft look as good [as the X360 version], but we caught it early and now you canft tell the difference.h Having played both, I can tell you they both look fantastic. News Source: thebbps [...]
Difference in Opinion » Blog Archive » Rock Band Juicy News on 14 Oct 2007 at 10:48 pm #
[...] Source: Rock Band: the bundles, dlc pricing, the Guitar Hero stigma, disconnected gaming and more Michael Clayton Review [...]
Rock Bandistä vain kaikki tai ei mitään - Pelaajalehti.com on 15 Oct 2007 at 7:06 am #
[...] Lähde: The BBPS [...]
Rock Band - Only available in bundle form until 2008 - SlashGear on 15 Oct 2007 at 12:43 pm #
[...] Rock Band: the bundles, dlc pricing, the Guitar Hero stigma, disconnected gaming and more [via thebbps] [...]
I wanna rock - Rock Band info | crescibene.com on 15 Oct 2007 at 5:08 pm #
[...] clipped from http://www.thebbps.com [...]
Guitar Hero/Rock Band at donbecker.org on 15 Oct 2007 at 9:10 pm #
[...] So with Guitar Hero III coming out in about two weeks, and Rock Band due out a month later, the details are coming fast and furious, such as this tidbit about Rock Band only being available in a $169 bundle this holiday season. [...]
gaming city blog » Rock Band in bundle only until 2008 on 15 Oct 2007 at 11:17 pm #
[...] Filed under: Sony PlayStation 3, Microsoft Xbox 360, Rhythm [...]
Are You Ready for Guitar Hero III? « Hawty McBloggy Invites You to Play on 16 Oct 2007 at 3:35 am #
[...] October 16, 2007 Guitar Hero III: Legends of Rock is slated to be released on 10.28.07 which is in a mere 12 days. While I was already leaning towards Guitar Hero III instead of Rock Band, my decision was made final when Rock Band confirmed that only the full bundles would be available until early 2008. From a “BBPS interview with one of the PR members from Harmonix : When Rock Band ships this November it will only be available in one flavor, bundled. Done. Confirmed. When is Harmonix looking to ship the separate components? Early 2008 is the general goal, so EB/GameStop’s leak was correct. [...]
No Individual Rock Band Instruments This Year : DigitalBattle on 16 Oct 2007 at 2:13 pm #
[...] If this report from thebbps is to be believed, Rock Band will only be available in a bundle form this year, with instruments not being sold individually until 2008. The site claims that it has spoken to a Harmonix representative, who has explained that shipping the three separate instruments at launch would cause availability issues and that limited shelf space would force retailers to cut back on the stock of the overall bundle. [...]
ProfStevie on 17 Oct 2007 at 11:26 am #
This article seems to imply that it is NOT the case that you will be able to buy just the game by itself this November and play it with your existing Guitar Hero controller. It’s not clear to me whether this is true or not. Gamestop.com is still listing the game being released by itself for $59.99 or November 23. It’d be nice if someone could clarify this…
Gizmodo : Rock Band : A la vie à la mort ! on 29 Oct 2007 at 10:24 am #
[...] Si vous pensiez pouvoir économiser un peu en achetant les périphériques de Rock Band séparément, vous allez être déçus. Les périphériques ne seront mis en vente au détail qu’à partir de début 2008. En attendant même si vous possédez déjà des guitares de Guitar Hero il va falloir acheter le pack réunissant batterie, micro et guitare pour 169$… Vive Ebay ![TheBBPS] En savoir plus … [...]
Rock Band is for Boys « Hawty McBloggy Invites You to Play on 03 Nov 2007 at 4:56 am #
[...] I don’t think games need to be tailored to females. I do think however that someone should have looked over the track list at some point and noticed the glaring omission of female singers. I already wasn’t thrilled that the only option will be the complete bundle with all the instruments until an unspecified date in 2008. Add to that the USB hub that will be powered by an AC adapter in order to plug in all of the instruments. And on top of that? The fact that John Riccitiello has already said Rock Band will be in short supply at least until March 2008. [...]
AltGN.com Alt. Geek. News. on 08 Nov 2007 at 12:09 pm #
[...] If you were hoping that competition from “Rock Band” would drive prices lower, don’t hold your breath. Despite the mathematical inconsistencies between price of content on the disc versus downloadable tracks, GH2 DLC sold very well and with “Guitar Hero 3″ breaking sales record there is no real incentive for the price to drop any time soon. As for “Rock Band” DLC, I believe we will see a similar pricing scheme, if not more expensive based on comments a Harmonix rep made with TheBBPS.com. “I don’t know if I can say we’re cheaper or more expensive but remember, where as in other games they adjust the tracks for one or two guitars, in Rock Band it’s vocals, drums, guitar and bass on multiple difficulties. One thing we will do is give the gamer options. You can buy an album, or if you only want one or two tracks you can purchase those items separately.” Sounds like excuses for high prices to me, so bend over and spread ‘em. It’s coming and it ain’t stopping. [...]
Apple Blog » Blog Archive » Rumor: Rock Band delayed in Canada until Dec. 19 [update 1] on 12 Nov 2007 at 2:49 am #
[...] Update: bits bytes pixels and sprites has an interview with Harmonix where it is noted that packaging regulations (i.e. Canadian boxes must have English and French text) might cause a short delay — though we hardly doubt that would justify four weeks of absence. It should also be noted that the PS2 version of the game is due out December 17 which, if the delay is indeed an error, would explain the origins of the miscommunicated release date. [...]
gaming city blog » Rumor: Rock Band delayed in Canada until Dec. 19 [update 1] on 12 Nov 2007 at 2:40 pm #
[...] Update: bits bytes pixels and sprites has an interview with Harmonix where it is noted that packaging regulations (i.e. Canadian boxes must have English and French text) might cause a short delay — though we hardly doubt that would justify four weeks of absence. It should also be noted that the PS2 version of the game is due out December 17 which, if the delay is indeed an error, would explain the origins of the miscommunicated release date. [...]
gaming city blog » Rumor: Rock Band delayed in Canada until Dec. 19 [update 1] on 12 Nov 2007 at 2:40 pm #
[...] Update: bits bytes pixels and sprites has an interview with Harmonix where it is noted that packaging regulations (i.e. Canadian boxes must have English and French text) might cause a short delay — though we hardly doubt that would justify four weeks of absence. It should also be noted that the PS2 version of the game is due out December 17 which, if the delay is indeed an error, would explain the origins of the miscommunicated release date. [...]
Canadian Rock Band Delayed : DigitalBattle on 14 Nov 2007 at 2:07 pm #
[...] Guitar Controller Pictures and Pricing Written by Rajiv Ashrafi | Filed Under News, Xbox360 Stumble it! /Bookmark: [...]
Nicole on 16 Nov 2007 at 5:38 pm #
To all those wondering if the game is available seprarately: I was pretty sure that while the game will be available by itself, the peripherals such as drums, microphone, and Rock Band-branded guitar will not. So basically, if you buy the game by itself, you will only be able to play the guitar parts using a GH guitar until the Rock Band peripherals are released individually in 2008.
Hope that makes sense.
Daniel on 22 Nov 2007 at 5:12 pm #
They better use for the Metallica album Master of Puppets!!! If they use that, Rock Band will blow GH out of the water!!
scratchdisk on 01 Dec 2007 at 3:32 am #
Here are some pics and descriptions of the hardware unpacked right out of the box.
http://playingwithpower.com/2007/11/25/unpacking-rock-band-special-edition.aspx
callum on 11 Mar 2008 at 6:30 pm #
is their a rockshop on the ps2 version of rockband.ive checked everywhere on this game.please tell me how to find it.
Jim Squires on 11 Mar 2008 at 7:19 pm #
sorry — ps2 owners don’t get downloadable content. shitty, I know, but dems de breaks.
Dan Zuccarelli on 11 Mar 2008 at 8:02 pm #
sad but true. Hopefully you didn’t buy the PS2 version yet… unless you don’t mind the lack of downloads. My advice is to wait and buy it on a next gen system (besides the Wii since it gets no downloads either)